Agriculture is an integral part of society, however with the urban and rural divide getting larger on a regular basis, a greater call has been made within the agriculture industry to communicate better with all consumers. With so many options for communicating, how can we in agriculture explain the complexities of the industry with more than a soundbite but also take in information that the consumers want to share with us? This roundtable aims to explore the opportunities and how to overcome challenges of communicating in two increasingly complicated industries - communications and agriculture. Our session will be grounded with two experts who have years of professional communications experience in the agriculture industry.
Alexis Kienlen lives in Edmonton, where she is a reporter for "Alberta Farmer" newspaper. Alexis is also a freelance writer, poet, and fiction writer. In April 2020, she released her first novel, "Mad Cow." Jill Harvie ranches with her husband and their daughters Tinley & Lyla Harvie near Olds, Alberta under the name Harvie Ranching. The ranch runs 250 purebred polled Herefords, Charolais and Commercial cattle. Jill has worked in the Canadian Beef Industry in animal health policy development and public relations and recently her passion for Agriculture can be seen through her new podcast called Food Careers. Jill received a Bachelor of Applied Science in Agribusiness at Olds College and a Diploma in Agriculture in Animal Science from the University of Guelph. Jill is currently the co-chair of the Agriculture Industry Advisory Council to the Alberta Minister of Agriculture.
All of our roundtables are recorded and shared with those who are looking to gain greater insight into the topic of the roundtable.
We all want to keep our animals healthy. They are our work and our life. Biosecurity is a word that can come with a variety of interpretations, both good and bad. Simply put, on-farm biosecurity is about minimizing the risk of disease on our farms and to our livestock. It's an important part of the animal's welfare, our own health and the publics.
Our biosecurity courses (developed in partnership with the Government of Alberta's Growing Forward 2 program) are now available for those that want to learn about keeping their livestock healthy. These courses have been designed to come to your inbox several times a week for four weeks (11 emails total). We have gathered great resources from around the world from reputable sources so that you will be able to watch, read and implement new concepts with each new email. There is no test, no time limit and you can use the information however you see fit.
Until July 31, 2017, you can participate in the course for free using the code GHLivestockHealth at checkout. After that the course will cost $9. All costs go towards keeping the course current and improving the experience of the course. Once you checkout download the pdf and follow the instructions to be registered for the course.
Currently we have tailored our courses to the above sectors, however where there is interest in developing courses for other sectors, please contact us and we can discuss developing a course for your sector. These courses are a great training tool for yourself or other members of your farm.
We also hope for any feedback on new resources, missing information or how we can make the course better. Please contact us at any time during the course to offer your input. Once you've registered for the course any resources that we receive in the future will be sent to you periodically. Overall it is a great way to stay connected to the information you need without a lot of headaches.
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