Big Exchange Roundtable - Communicating in Agriculture

​Agriculture is an integral part of society, however with the urban and rural divide getting larger on a regular basis, a greater call has been made within the agriculture industry to communicate better with all consumers.  With so many options for communicating, how can we in agriculture explain the complexities of the industry with more than a soundbite but also take in information that the consumers want to share with us?  This roundtable aims to explore the opportunities and how to overcome challenges of communicating in two increasingly complicated industries - communications and agriculture.  Our session will be grounded with two experts who have years of professional communications experience in the agriculture industry.

Alexis Kienlen lives in Edmonton, where she is a reporter for "Alberta Farmer" newspaper. Alexis is also a freelance writer, poet, and fiction writer. In April 2020, she released her first novel, "Mad Cow."  Jill Harvie ranches with her husband and their daughters Tinley & Lyla Harvie near Olds, Alberta under the name Harvie Ranching.  The ranch runs 250 purebred polled Herefords, Charolais and Commercial cattle. Jill has worked in the Canadian Beef Industry in animal health policy development and public relations and recently her passion for Agriculture can be seen through her new podcast called Food Careers.  Jill received a Bachelor of Applied Science in Agribusiness at Olds College and a Diploma in Agriculture in Animal Science from the University of Guelph. Jill is currently the co-chair of the Agriculture Industry Advisory Council to the Alberta Minister of Agriculture.

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